Are you at least on the first three pages of Google? Is your website getting enough traffic? Are you generating enough business enquires from candidates and clients from your recruitment website? If your answer to any of these three questions is a "no" then you might want to check your website and see what's wrong. Below are 5 key features that your recruitment website must have to make sure that people find you.
1. Your website should be SEO friendly
If your website is not SEO friendly, that is probably why your website isn't turning up in any of the search results. If you want to be found, you have to make your website SEO friendly. Now what does this mean? The answer to this question is a whole different article in itself because there are many things that you can do to achieve this but at its most basic level, it means making sure that you have content in your website that uses keywords and phrases that candidates and clients use in their searches. It is amazing how many recruitment websites are not getting found at all. Don't be one of them.
2. Your website should answer the questions In your visitors mind
When prospective candidates and clients browse through recruitment websites, they have certain questions in mind. Make sure you have all the answers to those possible questions on your website.
If they don't find the answers to their questions or are having difficulty, they will just move on to another website and you would have lost a prospective client or candidate. Your objective is to keep your visitors browsing your website so make sure you have content that will answer the questions that your visitors have in mind.
3. Your website should have a blog
A blog page can be very useful to you. It is where you can share some tips, information and news. It always pays to have fresh content where keywords that you want to be known for can be used. Having a blog is one way to encourage visitors to come back and visit your website from time to time. It will also allow your visitors to share content that they may find helpful via social media. This will serve as a passive form of advertising. Sharing can bring in more traffic and in turn more clients and candidates. Aside from all these things, having a blog can also improve your search engine rankings because Google loves unique quality content.
4. Your website should be responsive
With the entire world on the latest computer devices at all points of the day or night you need to ensure that your website can be viewed. The easiest way to do this is to ensure your website is responsive. In other words it will change in size depending on the device you use. If you don't you are potentially missing out on over 30% of your customers.
5. Websites should have a way to capture peoples contact information
Giving something away will encourage your visitors to sign up and give you their contact information. You could give away an eBook, a free seat in an upcoming webinar or anything that will be helpful to your visitors. This is a win-win situation. Your visitors will leave your website with something that can benefit them and you get to build your database and contact them in the future.
Your website should at least have these 5 key features for any chance of success online.
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